Monthly Archives March 2020

What%20is%20Media%20Psychology?What is Media Psychology?

What is Media Psychology?

1min read

Media Psychology Media Psychology is a new field that focuses on how media and technology influence thoughts and behaviors in individuals and societies. Examples of research topics include traditional media (i.e. television, film, music and print) as well as social media, cyber behavior, media ethics, media sensitivity for trauma survivors, narrative theory, media persuasion, online video, mobile apps, video gaming, human-robot interaction, transmedia storytelling, fandom, viral marketing, media neuroscience, augmented reality, virtual ...

Intro%20to%20Positive%20PsychologyIntro to Positive Psychology

Intro to Positive Psychology

1min read

Positive Psychology Traditional psychology is the study of mental illness. Positive Psychology, however, is the study of mental wellness. The focus of Positive Psychology is to study what people do right, what factors contribute to happiness, what makes individuals and communities flourish. Four of the major aims of Positive Psychology: To be able to life’s challenges with resilience To have meaningful relationships with other people To find fulfillment in creativity and productivity And ...

Archetypes%20&%20BrandingArchetypes & Branding

Archetypes & Branding

2min read

A brand story emerges from the visuals, sounds, facts, messages, values, personality and relationships that encompass it. If you try be everything to everyone, no one will remember you. BE WHO YOU ARE. STRONGLY. The purpose of the brand story is not to describe the products or services. That’s advertising. The purpose of the brand story is to inspire an emotional reaction so that people will remember you and take action. Our brand strategy ...

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