Personal Brand Strategy

The true power of branding can only come from within, by deeply knowing oneself and understanding who you are, what you stand for and what matters to the fans, followers or clients in your target market.

By clearly understanding what you stand for, and what differentiates you from other individuals or artists, you can create consistency in the message of your personal brand.

In today’s digital world with thousands of professionals or artists (personas) seeking to be noticed, what will make you rise above the crowd? What will make clients or fans want to seek you out, or remember you? What will inspire listeners to tell their friends about you? What will make journalists want to write about you, and TV want to share your story?

Branding and Fandom

Personas must tell a compelling and consistent brand story that speak to the emotional needs of audiences to avoid creating a shallow, short‐term “brand” that never develops legs. A strong brand story connects at a deep emotional level that is difficult to disengage. Your brand story and brand persona must be tended to, invested in, and go beyond “words” in order to ensure long‐lasting and real value. To help create long-lasting fan or follower relationships, we will help you build your fandom.

BRAND STRATEGY

First, my team and I will spend time on the phone together analyzing the competing brands. In the process, we will also identify your own perceived branding archetype. Since the brain is drawn to existing archetypes, identifying your primary and secondary archetypes is the critical first step.

We will also craft a page of words that you want associated with your name. Next, we will spend a few hours studying your social media interactions and asking fans/followers what drew them to you.

We will then analyze your existing press, media and social media to see if your desired archetype and core message are authentically being shared – and if it stirs emotions.

People never become fans because it is practical to do so. They become fans because they are moved, emotionally moved, in some way – happy, sad, angry, inspired, amused. They become fans because they identify with you on an emotional level. Who you are needs to speak to fans and followers alike, beyond just another person trying to make it.

We know that nothing matters or will be remembered unless it leaves an impact, and the best way to do that is to use emotion. Emotions compel actions. Never forget that.