Archetypes & Branding
A brand story emerges from the visuals, sounds, facts, messages, values, personality and relationships that encompass it. If you try be everything to everyone, no one will remember you. BE WHO YOU ARE. STRONGLY. The purpose of the brand story is not to describe the products or services. That’s advertising. The purpose of the brand story is to inspire an emotional reaction so that people will remember you and take action. Our brand strategy ...