Tag Archives neuroscience

Stories%20in%20the%20brainStories in the brain

Stories in the brain

2min read

Positive psychologist Shawn Achor describes how there are 11 million pieces of information from our nerve endings that bombard our brains, but our brains only comprehend 40 bits of information per second. If we want to capture the attention of someone’s busy brain, we have to do something that causes our message to rise above the noise. This is where stories become our knights in shining armor. For example, imagine a ...

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